🎙 Sign up for The Future of Machine Learning Livestream!
Sign up
🗞️ Signup for Our Newsletter
Sign Up

Episode 5:

The Convergence of Data Engineering and Marketing with Nic Discepoli of Ruby

September 9, 2020

On this week’s episode of The Data Stack Show, Kostas Pardalis and Eric Dodds are joined by Nic Discepoli for the first of two conversations about Ruby, a startup where he is the customer analytics lead. This Nashville-based company is designed to help families navigate their financial situation in some of life’s most challenging moments, often corresponding with a medical event.

Notes:

  • Launching Ruby and Nic’s involvement in the company (3:35)
  • Realizing that tracking data manually on spreadsheets was no longer sustainable (7:07)
  • Rundown of Ruby’s toolset (9:50)
  • Challenges with data quality (14:27)
  • Using unique IDs and following UTM parameters through the stack (21:04)
  • Recalculating customer acquisition cost with data (33:05)

About the Podcast

Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

To keep up to date with our future episodes, subscribe to our podcast on Apple, Spotify, Google, or the player of your choice.

Sign Up for The Data Stack Show Newsletter

Get a monthly newsletter from The Data Stack Show team with a TL;DR of the previous month’s shows, a sneak peak at upcoming episodes, and curated links from Eric, John, & show guests. Follow on our Substack below.

Sign Up

⚡ Powered by

© RudderStack Inc.