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Leveraging Data in a Post-Covid World with Ruben Ugarte of Practico Analytics

July 14, 2021

This week on The Data Stack Show, Eric and Kostas talk with Ruben Ugarte, principal at Practico Analytics. As a consultant, Ruben has worked with a wide variety of companies who are emerging from the pandemic with wildly different data landscapes whether they’ve seen tremendous growth or have seen their business struggle. For both kinds of organizations, Ruben has helped them make sense of their data. Eric and Kostas also discuss Ruben’s new book, The Data Mirage.

Notes:

Highlights from this week’s episode:

  • Ruben’s background (2:36)
  • Massive shifts in data caused by COVID (4:47)
  • Big Tech is no longer untouchable (9:54)
  • Accelerations in the BI space (15:17)
  • A focus on people and on trust (23:43)
  • Numbers are filtered by the biases of the people viewing them (28:46)
  • AI trends and adoption (38:06)
  • Using qualitative data for insights, particularly at early stages (40:56)
  • Recommendations for taking stock of who is using the data and assessing what their skills are (50:06)

The Data Stack Show is a weekly podcast powered by RudderStack. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

About the Podcast

Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

To keep up to date with our future episodes, subscribe to our podcast on Apple, Spotify, Google, or the player of your choice.

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