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Episode 45:

Open Source and Attribution with Ophir Prusak of Codesmith

July 21, 2021

On The Data Stack Show this week, Eric and Kostas are joined by Ophir Prusak, head of growth at startup Codesmith, a boot camp for software engineers. For nearly a decade, Ophir has been the initial marketing hire for a number of startups and has a variety of experience working with open source tools. He contributes his thoughts on the open source ecosystem and offers perspective on data attribution and the resulting conversations between engineers and marketing.

Notes:

Highlights from today’s conversation include:

  • Ophir’s decision to switch from software engineering to marketing and riding the startup train (2:39)
  • Open sourcing in the world of software (5:55)
  • How open source has changed Ophir’s life as a marketeer working at startups (10:28)
  • Chartio’s sunsetting drove Ophir to search for a data tooling replacement (27:27)
  • Discussing trends in adoption of tools for small scale and large scale companies (35:01)
  • Data challenges related to attribution–how wrong do you want to be?  (44:07)

The Data Stack Show is a weekly podcast powered by RudderStack. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

About the Podcast

Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

To keep up to date with our future episodes, subscribe to our podcast on Apple, Spotify, Google, or the player of your choice.

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