🎙 Sign up for The Future of Machine Learning Livestream!
Sign up
🗞️ Signup for Our Newsletter
Sign Up

Episode 194:

Building Retail Churn Prediction on DuckDB with Clint Dunn of Wilde

June 19, 2024

This week on The Data Stack Show, Eric and John chat with Clint Dunn, Co-Founder at Wilde. During this conversation, Clint shares his journey from an economics major to a data professional, detailing his experiences at Afterpay and in building data teams for e-commerce companies. The discussion covers Wilde’s focus on predicting customer lifetime value (LTV) and churn for retail brands, emphasizing the importance of accurate data for business decisions. The group also explores the challenges of integrating data predictions into marketing workflows, technical aspects of managing and analyzing large datasets, and more.

Notes:

Highlights from this week’s conversation include:

  • Clint’s Background and Journey in Data (0:51)
  • Starting a Data Career (2:01)
  • Transition to Startup SaaS World (4:27)
  • Clint’s Connection to a Federal Reserve Database (5:31)
  • Challenges in Predictive Modeling (10:27)
  • Data Input Challenges (15:50)
  • Marketers’ Workflow and Data Integration (18:29)
  • Soft ROI vs. Hard ROI in Data Analysis (00:21:31)
  • Balancing Internal Marketing and Data Team’s Value (22:35)
  • Simplifying Data Inputs for Predictive Models (25:09)
  • Data Analysis Workflow and Tech Stack (29:06)
  • Open Data Formats and Impact on Data Platforms (34:40)
  • The S3 and Ecosystem Model (37:08)
  • In-browser SQL Queries with DuckDB (39:24)
  • Data Security Concerns and Solutions (41:47)
  • Clean Rooms and Data Sharing (43:32)
  • Final Thoughts and Takeaways (47:35)

 

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

About the Podcast

Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

To keep up to date with our future episodes, subscribe to our podcast on Apple, Spotify, Google, or the player of your choice.

Sign Up for The Data Stack Show Newsletter

Get a monthly newsletter from The Data Stack Show team with a TL;DR of the previous month’s shows, a sneak peak at upcoming episodes, and curated links from Eric, John, & show guests. Follow on our Substack below.

Sign Up

⚡ Powered by

© RudderStack Inc.