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Episode 03:

Data Council Week: GTM 101 for Engineers with Chase Roberts of Vertex Ventures

April 25, 2023

This week on The Data Stack Show, we have a special edition as we recorded a series of bonus episodes live at Data Council in Austin, Texas. In this episode, Brooks and Kostas chat with Chase Roberts, Principal VC investor at Vertex Ventures. During the conversation, Chase talks about go-to-market strategies for founders. Topics include taking the idea to market, the hardest part of the pitch, answering the what and how of the problem you are solving, how to price your product, and more.

Notes:

Highlights from this week’s conversation include:

  • Chase’s journey to where he is today (0:51)
  • Lessons in go-to-market roles which helps in the VC world (2:38)
  • Differentiating between go-to-market and distribution (8:13)
  • Taking an idea to the market (11:33)
  • Hardest part of the pitch (17:08)
  • Playbooks for go-to-market founders to follow (20:25)
  • Focus of sales and marketing in go-to-market strategy (28:01)
  • Answering the what and how of the problem you are solving (32:30)
  • The importance of pricing in a go-to-market strategy (46:11)
  • Connecting with Chase (1:00:58)

 

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

About the Podcast

Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

To keep up to date with our future episodes, subscribe to our podcast on Apple, Spotify, Google, or the player of your choice.

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