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Episode 220:

From Box Office to Big Data: Bridging Marketing and Technology Through Data-Driven Leadership with Brian Schwartz of SIZE

December 18, 2024

This week on The Data Stack Show, Eric and John welcome Brian Schwartz, Co-Founder of SIZE, an advisory firm for late-stage companies. Brian shares his rich marketing background from DreamWorks Animation and Expedia, discussing the vital role of data in marketing. The conversation highlights the challenges faced by data and marketing teams, emphasizing the need for effective data utilization in business decisions. Brian also talks about his transition to advising high-growth companies, stressing the importance of understanding customer data and fostering collaboration among executives to drive growth and innovation. Don’t miss this great conversation! 

Notes:

Highlights from this week’s conversation include:

  • Brian’s Background and Journey in Data and Marketing (0:56)
  • AI and Data Strategy (2:12)
  • Experience at DreamWorks Animation (3:15)
  • Marketing Timeline for Movies (5:18)
  • Data-Driven Decisions at Expedia (9:04)
  • Advising High-Growth Companies (14:59)
  • LinkedIn Connections and Networking (17:57)
  • Tension Between Marketing and Data Teams (19:59)
  • Technology Spending in Marketing (22:07)
  • Advice for Tech Leaders Facing Brand Marketers (25:50)
  • Frequency of Replatforming (30:11)
  • Understanding Data Accessibility (33:58)
  • Data as a Product (00:37:58)
  • Overhyped AI Applications (39:00)
  • Underutilized AI Opportunities (00:41:51)
  • AI’s ROI Challenges (47:01)
  • Effective AI Support Systems (52:33)
  • Potential Ventures to Pursue Outside of Data (56:04)
  • Final Thoughts and Takeaways (1:00:11)

 

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

About the Podcast

Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

To keep up to date with our future episodes, subscribe to our podcast on Apple, Spotify, Google, or the player of your choice.

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