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Episode 151:

How To Unlock the Data Warehouse for Marketing with Chris Sell of GrowthLoop

August 16, 2023

This week on The Data Stack Show, Eric and Kostas chat with Chris Sell, Co-Founder and Co-CEO of GrowthLoop. During the conversation, Chris talks about how GrowthLoop enables marketers to build customer journeys directly on the data warehouse. The group explores the divide between engineering teams, data teams, and marketing, and how it is closing as more companies adopt the modern data stack. They also touch on the challenges and opportunities for data warehouse vendors in implementing reverse ETL, the potential for a centralized customer data platform, the role of AI in marketing, and more.

Notes:

Highlights from this week’s conversation include:

  • The need for reverse ETL in marketing (2:24)
  • Closing the gap between engineering, data, and marketing teams (8:37)
  • The analytics persona’s opportunity (11:53)
  • Interface layer (13:06)
  • Approach to messy warehouse data (15:57)
  • The need for a complicated infrastructure (28:43)
  • Challenges in data integration for marketers (29:26)
  • The evolution of the analytics stack (31:53)
  • Orchestration of the data warehouse (38:39)
  • The role of marketing tools (40:35)
  • Generating custom assets (46:27)
  • The shift towards making data processes easier (48:13)
  • Final thoughts and takeaways (49:23)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

About the Podcast

Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

To keep up to date with our future episodes, subscribe to our podcast on Apple, Spotify, Google, or the player of your choice.

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