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Episode 241:

Marketing Meets Data: Measuring Impact and Driving Results with Pedram Navid of Dagster Labs

May 12, 2025

This week on The Data Stack Show, the crew chats with Pedram Navid live from Data Council in Oakland, California. Pedram is a return guest to the show and is Chief Dashboard Officer at Dagster Labs. During the conversation, the group discusses Pedram’s career shift from data engineering to marketing leadership, emphasizing the integration of data in crafting effective marketing strategies. Pedram highlights the importance of collaboration between marketing, product, and sales teams to create cohesive narratives. The conversation also covers the challenges of marketing in silos, the impact of AI tools, the need for self-service data capabilities to enhance productivity and drive business success, and so much more.

Notes:

Highlights from this week’s conversation include:

  • Pedram’s Background and Journey in Data (1:13)
  • Marketing vs. Data Engineering (2:30)
  • Understanding Marketing Pressures (4:16)
  • Attribution Models and Accountability (8:13)
  • Balancing Marketing and Team Management (12:25)
  • Introduction to Dagster Components (15:00)
  • AI Integration with Data Engineering (19:05)
  • Challenges in Data Support (22:05)
  • Self-Service Data Access (26:07)
  • AI in Data Management (28:25)
  • Organizing Data in Technical Teams (31:25)
  • Challenges in Real-Time Data (33:28)
  • Final Thoughts and Takeaways (37:01)

 

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

About the Podcast

Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

To keep up to date with our future episodes, subscribe to our podcast on Apple, Spotify, Google, or the player of your choice.

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