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Episode 78:

The Etymology of Reverse ETL & Why It’s a Key Piece Of The Modern Data Stack with Boris Jabes of Census

March 9, 2022

This week on The Data Stack Show, Eric and Kostas chat with Boris Jabes, the CEO at Census. During the episode, Boris discusses what ETL is, where it came from, and how to work with it within different companies.

Notes:

Highlights from this week’s conversation include:

  • Boris’ background career journey (2:32)
  • The origins of “reverse ETL” (6:39)
  • Reverse Fivetran (16:35)
  • Product as an experience (22:41)
  • Fivetran users vs Census users (24:14)
  • How to add value to a data dump (26:56)
  • Ways companies are creating IP (33:48)
  • The cascade effect of the modern data stack (37:56)
  • Defining “data federation” (43:51)
  • Lessons from building a product (49:10)

 

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

About the Podcast

Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

To keep up to date with our future episodes, subscribe to our podcast on Apple, Spotify, Google, or the player of your choice.

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