The PRQL: Building a Future-Proof Data Stack from Day Zero? Featuring Peter Chapman

February 19, 2024

In this bonus episode, Eric and Kostas preview their upcoming conversation with Peter Chapman, a GTM consultant.


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Eric Dodds 00:05
Welcome to The Data Stack Show prequel. This is a short bonus episode where we preview the upcoming show, you’ll get to meet our guests and hear about the topics we’re going to cover. If they’re interesting to you, you can catch the full length show when it drops on Wednesday. Peter, welcome to the DataStack show. All right, give us give us a quick background of your I guess, data history data journey, I can’t think of a catchy term.

Peter Chapman 00:35
Well, it started at a company called Heroku, where I joined us Heroku was just starting to build its business function. And I ended up building the data and revenue operations teams there. And spent some time there had a two year stint in venture. And since there have been, I guess, the term as a fractional data and revenue leader for a bunch of developer tools, startups.

Eric Dodds 01:04
Awesome. Very excited to chat with you today.

Kostas Pardalis 01:08
Likewise, yeah, and now it’s based on the screen, like my turn to talk but you know, one of the things that I’ve learned and like Goldrick used to, from Peter is improv actually. So I’m going to change a little bit like the script. And I like to add something here. So be there is actually like, the reason that I first came to San Francisco. And he was when he was at heavy beats. He was a customer, actually, although I think you were not paying but we’ve had because, you know, we’re good at the rev share and like reporting, of Blendo. And I remember like talking with humans, he was like the personal watch Alencar it’s me like to come to San Francisco in the Silicon Valley. Like, until that time, I was like, oh, like, Okay, what’s just like a, like a tiny thing and the other side of the world, that’s probably nobody cares about. So what I’m going to do there. So that’s how I came the first time. And actually, I spent a lot of time at the heavy bit offices. I have like a couch there. I was very costly. This 3000 There was also very interesting for me. On the that was on the ninth right. In San Francisco.

Peter Chapman 02:33
Yes, yes. Like deep Soma.

Kostas Pardalis 02:36
Yeah, deep Soma. Anyway, so I’m really happy to have him here also, because of that, like the personal connection I have with him. But also, he’s a person who has like an extremely deep knowledge of how data is actually used to deliver value to companies starting from Heroku, which was a company pretty much ahead of its time, from what it seems seeing like how things like, come back today. And like companies are like, Oh, we’re going like to rebuild Heroku in 2023. Now that Salesforce decided that they don’t need it. So he has like a very deep knowledge of that. And like I’d love to hear and talk more about like the connection of data and how the need for data emerges in the company and how it gives like sparks, let’s say like different functions inside like rev ops, share about plg. And what it is, and why it is important and understand better what it is. And those that have a little bit of like how things have changed from zero, but AI craziness that we have today, right? Because things change, but also remain constant in your way, when it comes to business show. It’s great to have like someone with have seen things in so many different like context, like from Shiraki to today and converted, like, learn from that. So that’s what I have in my mind. I’m sure we’re going to come up and improve a little bit with the questions hopefully. What about you, Peter, what would you would like to talk about?

Peter Chapman 04:17
Well, I’m always excited to talk about plg. Question for you is this. We’ve beaten this topic of death on this show, or do we think that the audience is excited to learn what but theology means is what appealed, he snapped. Looks like

Eric Dodds 04:34
we’ve ever talked about it. Yeah. Okay, great. Yeah.

Kostas Pardalis 04:37
Yeah, we’ll see. I mean, I think and then what we always try to do is like we try like to drive the conversation based on like the curiosity of my curiosity, and like Eric’s curiosity. So we’ll see. I’m pretty sure that like at some point, we will diverge. But I definitely want to learn more about Big do you’d like one of these things that is remains kind of abstract but feels important to me. So yeah, I’d love to hear like, from you like how you think about it and how you implement it also, because you’ve done that. I’m always

Peter Chapman 05:17
excited to talk about plg and developer tools and how you actually make money off these sites.

Kostas Pardalis 05:25
Why do you think Eric’s Should we go on and like, we’ve gone I’m ready.

Eric Dodds 05:28
I’m ready. Yeah, let’s do it. All right. That’s a wrap for the prequel. The full length episode will drop Wednesday morning. Subscribe now so you don’t miss it.