The PRQL: Building Data Products for Multiple Personas with Soumyadeb Mitra of Rudderstack

July 10, 2023

In this bonus episode, Eric and Kostas preview their upcoming conversation with Soumyadeb Mitra of Rudderstack.


The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit


Eric Dodds 00:05
Welcome to The Data Stack Show prequel where we replay a snippet from the show we just reported, Kostas, are you ready to give people a sneak peek? Let’s do it. Alright Kostas, what were your big takeaways from this? And the reason I’m so interested is you worked with Soumyadeb at RudderStack, you’ve built tooling that had a pretty heavy emphasis on customer data, and getting in into the warehouse. So what do you what were your takeaways? What do you think about his thoughts on CDP the landscape etc?

Kostas Pardalis 00:47
Yeah, there are plenty of like, really interesting insights, the conversation that we had, which told me I like, first of all, it was very interesting to go through, like the history of this category, right? Like how things started, like more than 10 years ago, and how they are still evolving, and how, although, you know, like, every time like, love, you have like a cycle in the market, like, it feels like the problem has been solved, but actually SaaS, like the beginning of another iteration of like getting closer to, to a solution, right, like, so. It was very interesting, like to share all these things about what started like the first iteration of these platforms, right, with, with segments, and even before that, and where we are today, like, how do we work with this data today? And like, how much we still have like to build out there? Right. That’s one thing. The other thing that I found, like, extremely interesting, and I think it’s like one of the most interesting challenges in these type of products that are like very more data oriented, is that you never have only one persona involved, right. And I think CDP’s are like, let’s say, customer data related infrastructure is like probably one of the most exaggerated ovaries. Because you have all the data infrastructure that you need, you even have like the application developers, right. But at the end, you have the market here, and like the market there is who is actually going to turn all these words that has happened before in the actual value, right. And the market here is like a very different persona compared to the rest. So it’s very interesting, like, we had like a very interesting conversation about the difficulty of like building products that can, you know, satisfy like all these different personas. And of course, we had, like, as part of that, like, we also had the opportunity to see like what RudderStack is doing today, new products, new solutions that RudderStack brings like to solve all these problems. So very interesting conversation. Sowmya does not talk that often or like as often as he should, in my opinion, because he has like he’s really good in like, helping us understand like these complex concepts. So I would suggest everyone like to tune in and like listen to the conversation. And there is also like a very interesting fact said about the origin of the soul. So I’m not going to say more about that, but that’s deletion.

Eric Dodds 03:50
Yep. Sneaky. All right. Well, tune in for some insider information and a complete breakdown of customer data platform customer data, the whole nine yards. Subscribe if you haven’t tell a friend and we will catch you on the next one.