The PRQL: Get Better at Data, Get Better at Marketing with Spencer Burke of Braze

Eric Dodds 00:03
Welcome to the data stack show prequel. This is a short bonus episode where we preview the upcoming show. You’ll get to meet our guest and hear about the topics we’re going to cover. If they’re interesting to you, you can catch the full length show when it drops on Wednesday. Welcome back to the show everyone. We are here with Spencer Burke from Braze. Spencer, we’re so excited to have you on the show. Give us just a brief background.

Spencer Burke 00:32
I’m Spencer Burke, the Senior Vice President of growth at Braze. If you don’t know, braze, we’re a customer engagement platform. Work with some of the world’s leading brands and the most innovative brands, helping them send marketing chat messages across WhatsApp, email push notifications, all the relevant channels. And we’re really big fans of data here at bridge, too awesome. So

John Wessel 00:55
I can tell you’re a marketer at heart, because when we talk before the show, you already have a really nice headline for one of our segments. We’re going to talk about big data dreams and boring marketing outcomes. So we already, like, got this nice headline. What other topics do you want to do you want to cover? Oh, man, I’m excited to talk to you guys as someone who’s worked in the marketing technology space for a long time, but also manages the data team and the lot of great topics for us to talk about, yeah, how to think about working with data people and balancing that versus an internal customer marketing person, how we can help support data savvy marketers get even better at marketing and at data at the same time. I think a lot of stuff that both of our companies and our personal backgrounds really resonate with

Eric Dodds 01:43
awesome well,

John Wessel 01:44
let’s begin and chat. Yeah, great.

Eric Dodds 01:46
All right, that’s a wrap for the prequel, the full length episode will drop Wednesday morning. Subscribe now so you don’t miss it.