This week on The Data Stack Show, Eric and Kostas chat with Rob Woollen & Stipo Josipovic from Sigma. Rob serves as the Co-Founder and CTO at Sigma while Stipo is the Director of Product Management. During the episode, Rob & Stipo discuss the origin story of Sigma in using spreadsheets and SQL to drive interface change. Topics also include the evolution of BI in recent years, how tools can overcome collaboration challenges in working with data, why analytics and BI are not solved problems, and more.

This week on The Data Stack Show, Eric and Kostas chat with Scott Brinker, VP Platform Ecosystem at Hubspot. During the episode, Scott discusses the evolution of martech over the last ten years and how the explosion of digital data has impacted the market. Topics also include needed tools in a martech stack, where things have gone wrong in IT teams and marketing teams working together, exciting developments in the martech space, and more.