Interview Episodes

Episode 228

February 12, 2025

with Lew Dawson

 – Owner, Momentum Consulting

This week on The Data Stack Show, Eric and John welcome back Lewis Dawson from Momentum Consulting for the third part of this conversation on data attribution. In this episode, the group talks about the intricacies of machine learning (ML) and its business applications, particularly focusing on customer lifetime value (CLV) prediction. They discuss the challenges of implementing ML models, emphasizing the necessity of having the right data and team. The conversation highlights the importance of simplicity in modeling and understanding the limitations of data-driven approaches. They also explore the concept of diminishing returns in marketing channels and the potential of AI in optimizing advertising strategies, while acknowledging the complexities involved.

 

Episode 227

February 5, 2025

with Lew Dawson

 – Owner, Momentum Consulting

This week on The Data Stack Show, Eric and John welcome back Lewis Dawson from Momentum Consulting as the group delves into the complexities of data attribution. They discuss the limitations of traditional UTM parameters and the advantages of using hashing methodologies to enhance data quality and attribution accuracy in marketing campaigns. The conversation highlights the importance of stable identifiers, the integration of dynamic parameters from advertising platforms, and best practices for managing metadata in data systems. They also explore various attribution models, including first touch, last touch, and multi-touch, and discuss the challenges of identity resolution and maintaining data integrity across different platforms. Don’t miss this great conversation. 

Episode 226

January 29, 2025

with Lew Dawson

 – Owner, Momentum Consulting

This week on The Data Stack Show, Eric and John welcome Lewis Dawson from Momentum Consulting to discuss the complexities of marketing attribution. Lew shares his extensive background in data, from coding in the late 90s to working in data warehousing, martech, and cybersecurity. The conversation delves into the challenges of attribution, including data accuracy, integration, and the need for robust monitoring systems. Lew emphasizes the importance of creating unique join keys for campaigns, fostering collaboration across teams to improve data-driven decision-making, and more. Don’t miss this episode! 

Episode 225

January 22, 2025

with Matt Kelliher-Gibson

 – The Cynical Data Guy

This week on The Data Stack Show, Eric and John are joined by the Cynical Data Guy (Matt Kelliher-Gibson) as the group discusses the challenges and misconceptions in the data field. They explore the unrealistic expectations often held by data professionals, including data analysts, engineers, scientists, and leaders. Through personal anecdotes, they highlight the importance of domain knowledge and the evolving nature of data roles. The conversation also touches on the implications of using enterprise-grade BI tools in small companies, the necessity for data professionals to balance technical skills with business acumen, and so much more along the way.

Episode 224

January 15, 2025

with Pedram Navid

 – Chief Dashboard Officer, Dagster Labs

This week on The Data Stack Show, John and Matt welcome Pedram Navid, Chief Dashboard Officer at Dagster Labs. During the conversation, Pedram shares his career evolution from consulting to his current role, where he oversees data, developer relations (DevRel), and marketing. The discussion delves into the synergies between DevRel and marketing, emphasizing the importance of understanding developers’ learning preferences. Pedram explains data orchestration, highlighting its role in managing and automating data workflows. He also discusses Daxter’s unique asset-based approach, which enhances visibility and control over data processes, catering to users from novices to experts, and so much more.

Episode 223

January 8, 2025

with Matt Kelliher-Gibson

 – The Cynical Data Guy

This week on The Data Stack Show, John is joined by the Cynical Data Guy (Matt Kelliher-Gibson) as they look back on Christmas and New Year’s as they delve into the evolving data landscape. They discuss trends in AI, the year-end rush for product releases dubbed “12 days of shipments,” and the dynamics between data engineers and analysts. The conversation also highlights the importance of data warehousing and open-source data formats, reflecting on the industry’s shift towards more accessible and flexible data practices. The episode concludes with reflections on 2024 and hopes for continued progress in data management in this new year. Don’t miss it!

Episode 222

December 31, 2024

with Joe Reis

 – Best-Selling Author | CEO, Ternary Data

This week on The Data Stack Show, John is joined by the Cynical Data Guy (Matt Kelliher-Gibson) as the pair welcomes back Joe Reis to the show. Joe discusses his new book on data modeling and shares insights on the evolution of data modeling practices, emphasizing the need to understand various data types and use cases. The conversation explores challenges in data education, highlighting the limitations of traditional academic programs and the importance of foundational principles over specific tools. The group also delves into hiring practices, stressing the value of character and continuous learning. The episode concludes with reflections on the impact of AI, the future of data education, and more.

Episode 221

December 24, 2024

with Sokratis Vidros

 – VP of Engineering, Novu

This week on The Data Stack Show, Eric and John welcome back to the podcast Sokratis Vidros, VP of Engineering at Novu. Sokratis shares his journey in the tech industry, focusing on startups and software engineering best practices. He emphasizes the importance of team dynamics, balancing creativity with stability, and effective communication in early-stage companies. The group discusses the challenges of building software, the significance of version control, and leveraging AI tools in modern data workflows. The conversation also covers hiring strategies, managing stakeholder expectations, fostering a culture of experimentation, valuable insights for those navigating the complexities of startups and data engineering, and so much more.

Episode 220

December 18, 2024

with Brian Schwartz

 – Co-Founder, SIZE

This week on The Data Stack Show, Eric and John welcome Brian Schwartz, Co-Founder of SIZE, an advisory firm for late-stage companies. Brian shares his rich marketing background from DreamWorks Animation and Expedia, discussing the vital role of data in marketing. The conversation highlights the challenges faced by data and marketing teams, emphasizing the need for effective data utilization in business decisions. Brian also talks about his transition to advising high-growth companies, stressing the importance of understanding customer data and fostering collaboration among executives to drive growth and innovation. Don’t miss this great conversation! 

Episode 219

December 11, 2024

with Matt Kelliher-Gibson

 – The Cynical Data Guy

This week on The Data Stack Show, Eric and John welcome back Matt Kelliher-Gibson for another edition of the Cynical Data Guy. The group delves into the unrealistic expectations often portrayed in LinkedIn posts about a new head of data’s first 90 days. They also discuss the complexities of leading data teams, understanding team dynamics, and building trust with executives. Matt adds his humorous and cynical perspective, highlighting the disconnect between idealized online narratives and the real challenges faced by data leaders. The episode underscores the importance of realistic expectations and the evolving role of Chief Data Officers. Stay cynical! You won’t want to miss this.