This week on The Data Stack Show, Eric and John welcome Lewis Dawson from Momentum Consulting to discuss the complexities of marketing attribution. Lew shares his extensive background in data, from coding in the late 90s to working in data warehousing, martech, and cybersecurity. The conversation delves into the challenges of attribution, including data accuracy, integration, and the need for robust monitoring systems. Lew emphasizes the importance of creating unique join keys for campaigns, fostering collaboration across teams to improve data-driven decision-making, and more. Don’t miss this episode! 

This week on The Data Stack Show, Eric and John are joined by the Cynical Data Guy (Matt Kelliher-Gibson) as the group discusses the challenges and misconceptions in the data field. They explore the unrealistic expectations often held by data professionals, including data analysts, engineers, scientists, and leaders. Through personal anecdotes, they highlight the importance of domain knowledge and the evolving nature of data roles. The conversation also touches on the implications of using enterprise-grade BI tools in small companies, the necessity for data professionals to balance technical skills with business acumen, and so much more along the way.

This week on The Data Stack Show, John and Matt welcome Pedram Navid, Chief Dashboard Officer at Dagster Labs. During the conversation, Pedram shares his career evolution from consulting to his current role, where he oversees data, developer relations (DevRel), and marketing. The discussion delves into the synergies between DevRel and marketing, emphasizing the importance of understanding developers’ learning preferences. Pedram explains data orchestration, highlighting its role in managing and automating data workflows. He also discusses Daxter’s unique asset-based approach, which enhances visibility and control over data processes, catering to users from novices to experts, and so much more.